Monadnock Launches New Wet Label Protection Product Using EarthCoating

Monadnock's Envi Enhanced Barrier (EB) Label with EarthCoating is an enhanced offering for beer and wine brands.

Monadnock Paper Mills, a provider of high-performance specialty papers for the technical, packaging and printing markets, has released its Envi Enhanced Barrier (EB) Label with EarthCoating. The product is available in a 100% post-consumer-waste fiber, bright white, smooth stock and a virgin fiber, bright white, vellum stock. These drop-in replacements for BOPP (Bi-Oriented Polypropylene) film laminated labels offer improved aesthetics, performance and sustainability for products that are subject to high-moisture conditions, such as white wines and craft beers. Monadnock entered into an exclusive licensing agreement with Smart Planet Technologies for use of its extruded EarthCoating technology for adhesive beverage labels in North America in December 2014.

“We have expanded our Envi EB)label line offering beverage brands the option of tactile vellum virgin fiber or smooth 100% recycled fiber,” says Tim Boyd, market segment manager at Monadnock. “Both of these high-performance Envi Label Stocks will retain their beauty, integrity and brightness during the converting and bottling process and after hours immersed in an ice bucket.”

With this coating, the high performance labels contain less plastic and adhesive while offering improved opacity, brightness and wet-strength when compared to traditional BOPP film laminated labels.

“Customers are becoming increasingly environmentally conscious, so the ability for brands to offer labels with less plastic holds enormous appeal,” adds Richard Verney, chairman and CEO of Monadnock. “This innovation aligns well with our plastic-replacement strategy and complements our Envi Portfolio of substrates, which provides brands with sustainable options that do not require a compromise in performance or aesthetics.”

To learn more, visit mpm.com