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Doing right by the environment just got easier.

earthcoating® is a mineral ENRICHED resin alternative to plastic coatings

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Smart Planet Technologies is a materials engineering and intellectual property company focused on sustainable material advancements for the paper packaging industry.

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We've changed the game.

Unlike 100% plastic-coated paper cups and other paperboard barrier packaging which ends up in our landfills due to the difficulties recyclers have processing these materials through their equipment, packaging made with EarthCoating® uses 40-51% less plastic and designed to be easily pulped into recycled paper using conventional paper recycling equipment. To learn about reCUP® specifically, visit reCUP.earth

 

Featured News

AAA Rating

Paper cups made with EarthCoating® qualify for AAA rating for EU recyclability.

Click the image for full details.

 

Did you know?

Paper cups, food trays, folding cartons, take-out boxes, ice cream containers, food wraps and lots of other plastic-coated paperboard packaging materials are sent to the landfill.

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The first step to getting paper cups recycled is to make them valuable and easy for paper recyclers to process into recycled paper products using conventional paper recycling equipment.


Introducing:

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a mineral-enriched resin alternative to plastic coatings for paper cups and other paperboard barrier packaging applications


EarthCoating® offers benefits compared to conventional plastic coatings:

 
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Environment

EarthCoating® is made with 40-51% less plastic than Polyethylene (PE) and Polylactic Acid (PLA)

 
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Performance

EarthCoating® provides superior barrier, heat seal and printing performance compared to traditional plastic coatings

 
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Economics

EarthCoating® offers significant economic savings compared to PLA and other bio-resin based alternatives


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An overview of the Repulpability and Recyclability of paperboards with EarthCoating®

The graphic to the left illustrates the process of paper recycling. A major part of the process includes extracting and cleaning fibers from non-paper contaminants that can found in the recycled paper stream. Unlike traditional plastic coatings, EarthCoating® is engineered for efficient processing in recycling systems. EarthCoating® is designed to fracture into small, dense particles in the pulping process, thereby avoiding the challenges found with traditional plastic coatings.

We’ve recently added additional content to our repulpability report and will continue to update our data as new information becomes available.

Click here to view our Repulpability report.


Recycling in Ireland

Paper cups made with EarthCoating® (called reCUPs) are being collected from curbside bins for recycling in Ireland. To learn more, visit CupPrint.

Recycling in UK

Paper cups made with EarthCoating® (called RecycleMe™ cups) are being recycled into copy paper thanks to Detpak’s RecycleMe™ closed-loop collection program and their partnership with the Shredall Group.

To learn more, visit RecycleMe.

Recycling in Australia

Paper cups made with EarthCoating® (called RecycleMe™ cups) are being recycled into copy paper in Australia thanks to the RecycleMe™ closed-loop collection program and their partnership with Shred-X.

To learn more, visit RecycleMe.

Planet Ark endorses RecycleMe™

The RecycleMe™ closed-loop paper cup collection system has received an official endorsement from Planet Ark.

RecycleMe™ is a private label brand of paper reCUPs made with EarthCoating®.